Before Kenning Limited Digital Design, there was Kenning Graphic Design. This design was loosely based on the Salt Lake Olympic Games logo created back in 1997. The Olympic Games have a very big impact of my designs. Every two years, I watch the games to get a sense of that Olympic Committee's brand repagination. Branding is a very important key to any business or event.
The new logo has been designed to give a new edge in the design market these days. I wanted the new design to have a modern feel, but one that wasn't campy. I wanted to stick to the original colors that I had set in place years before. Thus making the bridge between the old company, and design to the new one.
The new tag line genuine creativity©, was put into the design which the last design didn't have. The original tag line was: Design Direct to You.
